Fresh thinking.

Simon Gough-Brown MBA, BA, Dip CIM.

Simon Gough-Brown
Background:
  • MBA from Cranfield
  • Successful Marketing Consultant— FMCG, B2C, B2B and Local Government
  • Successful Project Management of complex Marketing Database, CRM and Data Warehouse systems
  • Direct Marketing programmes using mail, door-to-door, telemarketing and merchandising
  • Qualified Project Manager – using PRINCE2
  • Good communications skills
  • Good analytical and planning skills

Qualifications

General Management Experience:
  • Company turn-around experience
  • Database Bureau management
  • Operations Management expertise
  • Leader of IS development teams
  • Interim Manager (covering long-term absence or during recruitment process for Head of Department)
  • New business development ability
  • Started several private ventures in retail, recruitment and consultancy
Marketing Experience:
  • Mediamark - New subscriptions-only magazine launch into a large niche market. Subscription acquisition campaign using e-marketing
  • EMAP Consumer Magazines - Consulted with magazine marketing teams to develop marketing programs to help build subscriptions and brand extensions
  • FT Business - MArketing Plan for new concept launch
  • AC Nielsen - Marketing Director, Responsible for formulating and implementing marketing strategy
  • London International Group - Exhibitions, trade promotions, advertising, literature and sales support, etc
  • Systems Implementation Experience
  • The Barbican Centre, London - Marketing Database application to extend the existing Data Warehouse and Reporting system
  • H Bauer Publishing Ltd - Fulfillment and Marketing Database System to manage all customer contact through a central Customer Database
  • EMAP Consumer Magazines - Implementation of a marketing database containing information on 4 million readers
  • Pegasus Software - Specification and implementation of a Sales Order Processing system. Extract, Transform and Loading (ETL) data from several distributed database sources
  • The Telegraph plc - Gathering User Requirements and system design for computerised fulfillment and reader and database system
Database Development Experience:
  • Frontline Ltd - Head of Distribution Targeting and Circulation Analysis Teams to build modeling tools for client data analysis.
  • Quantum Buiness Media - Data collection and enhancement to creat UK questionnaires to collect data on readers (e.g. family composition, cars, income, houses, hobbies, financial data, etc). Analysis of readership for trends and patterns and creation of target cluster groups for marketing purposes
  • Pegasus Software Ltd - Project managed development and implementation of integrated sales order processing and customer contact management system
  • Project Management - PRINCE2
  • Computer System Design
  • Database Design
  • Statistical Data Analysis
  • Data Warehousing
  • Data Sourcing
  • Data Mining
  • Data Capture
  • Data Manipulation
  • Data Cleansing
  • Address Enhancement
  • Postcoding Addresses
  • Mailsort Coding
  • E-marketing
  • Text-marketing
  • Tele-marketing
  • List Broking
  • List Management